How Can Web Hosting Choices Impact Your Digital Marketing Campaign

Digital marketing has evolved from a simple online marketing into the marketing process more technical and complex. Flourishing in a competitive digital marketing world is a huge challenge. The market is filled with countless channels compete for attention in their products and services.

Therefore, almost no room for lazy; everything must be in perfect order to run an effective digital marketing campaign. Because of the increased demands of advertisers, and web hosting configuration also has a significant impact on the crusade of your digital marketing.

Therefore, we have compiled a list of some of the variables you need to consider before choosing a web hosting solution, if you want to streamline your digital marketing campaigns.

Web IP Address Trust
It is imperative that the website your IP address is believable one. When using a shared IP, it is possible that your website IP divided by web spammers. It can seriously harm the credibility of your site and make your digital marketing is useless.

Therefore, it is highly recommended that you make your website using your own dedicated server. It may cost a few dollars extra, but you can think of it as a long-term investment for your website, which can save you from some of the potential risks.

If budget is not an issue, you can also use the Virtual Private Server hosting, which will give you access to your own private IP address.

Web Page Load Speed
According to Google, the site quickly leads to more browsing time of users. Additionally, Kissmetrics traffic study showed that 40% leave the website if the web page loading time is more than 3 seconds.

The conclusion is that a slow website that can hurt your digital marketing campaigns. Therefore, it is very important to choose a web hosting solution that has minimal downtime. You should do a thorough research about the web hosting provider downtime and specifications relating to bandwidth and backup before applying. A good web host also provides backup to avoid the risk of your website will go down.

domain configuration
In order to have accessibility, you must need to configure your domain, and most of it was the domain of a particular country. You should ask your hosting provider about the location where they will host your content. Additionally, you can also ask if there are restrictions on changing your content. Knowing these details can help you choose the solution that is better suited to your target audience.

We recommend that you choose a web hosting solution that provides simple configuration solutions such as one-click installation and provide good customer support.

optimal Geolocation
Google and other search engines are trying to provide a more relevant and local to the reader, therefore, geographic location and the relevance of the language have a significant impact on digital marketing campaigns.

spamming problem
Each spamming activities conducted by you or others who share your IP address could potentially damage your SEO ranking and in some cases it may get you banned from search engines. Therefore, make sure you do not post spam content to your website.